“Word of Mouth”: Innovative or Antiquated?

Word of mouth marketing is SO important that I thought it might be good to have a chat about how we can help to maximise this via some simple online methods. I think this is going to be much more fun if we use something as an example…so how about dental practices?

Dentists will provide us with a great example but of course word of mouth marketing is very important for almost all other types of businesses as well.

Traditionally, dental practices have been a “word of mouth” industry: people refer friends and family members to their trusted dentists, who in turn refer other friends and family members.  The process is often slow and based entirely around customer loyalty (and connections).

The face of dental marketing has changed with the advent of the Internet, however.  Now clients can go to the web and research dozens of dentists at a time online.  Web savvy clients not only have access to information about a practice’s location and credentials; they also have access to reviews from current clients.

While the web might seem like a simple extension of the traditional “word of mouth” network, the truth is that internet marketing is a much sharper tool—and one that can cut both ways.

Posted by Start Local Team

Category Online Marketing

Tags brand management,customers,marketing,Online Marketing,reviews,word of mouth