Independent Grocers Alliance: Brunswick Specialties

GA was brought to Australia by Davids Holdings in 1988 when 10 stores initially became members of IGA. In more recent times, independent retailers have come to realise the benefits of uniting together under one brand, and today there are over 1000 IGA stores in the country. Davids itself has changed its name to Metcash Trading Limited and the distribution side of the business changed to IGA Distribution.

IGA stands for "Independent Grocers of Australia". The IGA logo represents a standard of consistency of operation in the industry, and more importantly to IGA customers. So while the offer may differ in each of the three channels, and the stores may be of different sizes, IGA customers can be assured that they are shopping IGA, and are enabling local Australian business to continue to be active in the communities that they serve.

The stores supplied by IGA Distribution are grouped into three channels depending on their size, range and customer profile.

Channel 1: Supa IGA
Large format stores, carrying a full and large supermarket range. These stores primarily cater to shoppers who wish to purchase all of the grocery and fresh food requirements in one location.

Channel 2: IGA
Medium format stores that carry a mid-sized supermarket range. These stores are neighbourhood stores catering to shoppers who purchase less items, but do so more regularly.

Channel 3: IGA X-press
Small format stores which attract a convenience market with a concentration on high service. These stores supplement a full grocery shop and specifically target the shopping demographic in their area.