Direct Marketing & Copywriting in Australia

820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.

Showing 1–20 of 820

Hush Communications Pty Ltd
Sydney

Hush Communications Pty Ltd

Suite 5, 30-38 Victoria St · Paddington · NSW 2021

Hush is a print media company where Company identified gaps in the way brands were being serviced. Utilising their insider knowledge to reach the right people ensures their client's products and…

Business ServicesEvent Managementevent management companiesevents management
Image Direct
East Coast

Image Direct

Shop 1, 19-23 Seymour St · Traralgon · VIC 3844

FRESH & INNOVATIVE COMMUNICATION Image Direct is a web and graphic design studio based in beautiful Gippsland, 2 hours east of Melbourne. We have a custom designed and purpose built shop front in the…

Business CardsColour Digital PrintingColour CopyingDigital Printing
Power of Words
Brisbane

Power of Words

By appointment only · Clontarf · QLD 4019

Power of Words offers a range of content publishing support for business professionals. For example: blog content, lead generation reports, and full book editing and publishing packages. Skilled in…

Cheddar
Sydney

Cheddar

By appointment only · Darlinghurst · NSW 1300

People engagement: dedicated Facebook brand application strategy and bespoke application development, list marketing and lead generation services. Donor acquisition specialists, email marketing.

Business ServicesAdvertising Agenciesadvertisingadvertising agency
Revive Holistic Marketing
Brisbane

Revive Holistic Marketing

53 Vernon Tce · Teneriffe · QLD 4005

Revive Holistic Marketing offers marketing workshops (CPE workshops) for complementary therapists throughout QLD and NSW, and marketing services including websites and webhosting, promotional…

are trying to build their businessand attract and retain more clients.Byron BayCairns
Metro Web Design
Sydney

Metro Web Design

By appointment only · St Ives · NSW 2075

Metro Web Design provides quality web design for a reasonable price. Metro Web Design offers a range of other services which include content management systems, online marketing, copywriting, search…

Web Designcontent management systemsonline marketingcopywriting
Word Nerds
Melbourne

Word Nerds

By appointment only · Belgrave · VIC 3160

We provide a complete range of business writing and editing services including: Copywriting - whether you need a persuasive brochure, website, flyer, radio script, catalogue or sales letter, we can…

We provide all forms of copywritingbusiness writingspeech writingbusiness writing
Creative Copywriting
Gold Coast

Creative Copywriting

By appointment only · Nerang · QLD 4211

Are you tired of wasting your time and money on print ads, flyers, websites and marketing material that fails to get attention fails to cut through the clutter and fails to separate you from your…

For Copywriting
Rapid Click
Melbourne

Rapid Click

By appointment only · Langwarrin · VIC 3910

Here at Rapid Click we live and breathe online marketing. Our breadth of expertise will ensure you will get the right result. Rapid Click will assist you to utilise the best ideas, methodologies and…

Social MediaAdvertising on Social Media and Googlewebsite reviewcompetitive analysis
John Reynolds Media
Bunbury and South West

John Reynolds Media

89 Hale Street · Eaton · WA 6232

Website design in Bunbury and Western Australia. Internet Marketing and Creative ideas to get you high up in the search results. Our websites are about business.. YOUR business.. and just how to make…

Website design in BunburyWeb design Bunbury
Barrington Creative
North Coast

Barrington Creative

By appointment only · Bilambil Heights · NSW 2486

We are Australia�s first ever ETHICAL marketing consultancy; we help raise your profile in the market place without compromising your values. We offer simple, cost effective marketing strategies that…

Website designwebsite copy writingcopy writingbrochures
WebSavvy Consulting
Melbourne

WebSavvy Consulting

By appointment only · St Kilda · VIC 3182

Do you need more customers? Could your website do with a few more visitors each day? We can help you make that happen. As one of only 19 Qualified Companies in Australia we've got the experience to…

AdWordsImproving Websites so they workBoosting Conversion RatesThis is positive ROI marketing
More Marketing Solutions
Sydney

More Marketing Solutions

By appointment only · Gymea · NSW 2227

Our goal at is to find the right Marketing Solution for your business. We want you to maximise the benefits of using Search Engines to generate more business, from having an active online presence.…

Website DesignSearch Engine OptimisationSearch Engine MarketingOffline Marketing
PRC Marketing
Gold Coast

PRC Marketing

By appointment only · Labrador · QLD 4215

Business writing for either print or web marketing shares a single purpose...to sell products and services. But marketing online requires unique skills. Our SEO writers effectively use Search Engine…

COPYWRITING SERVICESWeb MarketingSearch Engine MarketingPrint Advertising
Prolead
Townsville

Prolead

By appointment only · West End · QLD 4101

At PROLEAD we specialise in low cost innovative marketing solutions for small to medium sized business. We do this by exploring a multitude of ways to take your message to market. Instead of simply…

PROLEAD Strategic Planning Services:Market ResearchMarketing Mix DesignMarketing Planning
Angela Sands & Associates
North East

Angela Sands & Associates

By appointment only · Merewether · NSW 2291

Angela Sands & Associates is a group of professionally qualified content developers and communication specialists. We know super successful businesses use professional writers to dominate their…

BusinessReports & Working DocumentsEmployment & Career RelatedTechnical
Madrigal Communications
Sydney

Madrigal Communications

84 Queen St · Croydon · NSW 2132

Madrigal Communications helps professional organisations to improve the value of their written presentation to clients and customers. Our specialty is technical and business copywriting. We use plain…

Business and technical writing
Quill Writing Services: Carol Dorman
Online

Quill Writing Services: Carol Dorman

By appointment only · Blackbutt · QLD 4306

I�m Carol Dorman, a Queensland-based Copywriter, Editor and resident Quillkeeper. In short, I work with words. And making words work for your business is my business. I write all kinds of words:…

COPYWRITINGMarketing Copy: In shortsharp leafletsdirect response sales letters
Bright Owl Marketing
Melbourne

Bright Owl Marketing

By appointment only · St Kilda · VIC 3182

Bright Owl Marketing provides results-focused and affordable marketing solutions that boost leads, sales and profits for small businesses. We help business owners, just like you; develop tailored…

but we�ll tell you what�s workingsmall and even large companies.while focusing on results.
Kate Toon
Sydney

Kate Toon

By appointment only · Newtown · NSW 2042

Kate Toon is a web copywriter, SEO copywriter and any other type of copywriter you need! She's also an SEO consultant, Information Architect, Hula Hooper and Creme Egg-lover based in Sydney,…

SEO CopywritingAdvertising CopywritingSEO StrategyInformation Architecture

Direct Marketing & Copywriting by region

User guide to Direct Marketing & Copywriting

Direct Marketing and Copywriting

Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.

The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.

Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:

  1. Attracts readers attention
  2. Generates interest
  3. Prompts action

A good copywriter, whether through an agency or a freelancer, must

  • Have a strong background in language and/or journalism
  • Be able to work under tight space or timing constraint
  • Be able to involve the reader creatively to enhance the image of a product or create a desired mood
  • Have a great portfolio with a list of actual results they have achieved with their writing.

Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.

Desirable traits of a Direct Marketing Company
Technology

The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.

Some of the things to look out for are:

  • Internet sales platform which allows interactivity with customers
  • Ability to track shipping
  • Online payment and refunding system

Word on the Street

Closely assess the market reputation of the company. Talk to

  • Ex-customers and check % of repeats
  • Associates and employees

The PSR (Problem Solving and Resolving) Approach

Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.

Integrity

Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with

  • your own firm
  • your customers

Database with Market Segmentation

One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.

Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.