Anchor Digital

About

Anchor Digital is an online marketing company specialising in SEO, Adwords, SEM, Creative Design, Brand Development, Web Design and App Development.

We're a team of senior digital agency folk who, after many discussions about our industry and what we'd do differently, decided to combine forces and embark on our own passion project.

Our crew is made up of strategists, creatives, coders, account managers and techs, all of whom share the same vision: to build a digital agency that caters to what clients need, rather than around what we want to sell to them.

Anchor Digital was born out of a want for more transparency, better accountability, and closer collaboration between us and our clients.

The approach we settled on is:

Consult, create, convert.

Consult

At Anchor Digital, our ultimate aim is to bring you the results you want for your business. But before creating your campaign or converting your customers, we consult.

What do we mean by "consulting"?

We mean understanding what's important to you and what your business needs, from SEO to sales.We mean understanding every aspect of your customer journey, and becoming acquainted with your philosophy, goals and objectives.

Why do this amount of research? Because it's the only real way of establishing exactly what's needed and what will work. Whether it's a complex SEO strategy, multi-segment PPC campaign or simple website rebuild, the intelligence-gathering process is the critical first step in our journey.

Create

There's beauty in data, but not without design. There's also beauty in design, but not without data.

At Anchor Digital, we believe in both sides of the coin: form and function, style and substance. We create content that serves a purpose.

We create tools, solutions, answers and information, with the sole aim of achieving real, measurable results.

Convert

This is where all our combined efforts

come to fruition.

With our objectives mapped out, and with access to all the data and design we've prepared, the next step of the journey is ready to begin: putting our plan into action.

Design

When designing things for the web, there are two parts to the equation: design and development.

The designer makes the stuff look pretty, then the developer takes the design and codes it into the website. We do both of these in-house which means a lot less headaches than you might have experienced in the past.

But the most important thing is that we don't design in a vacuum.

Because our designers work collaboratively across strategy, account management, content creation and everything else, you're getting something that's perfectly aligned to your brief and business objectives.

What we can create

Web & Mobile Design

UI Design

Landing Pages

Branding & Identity

Corporate Stationery

Packaging

Publications & Reports

Brochures & Catalogues

Signage & Event Artwork

Infographics

Content

Without content, there is no digital marketing.

Everything on the Internet revolves around content. People read it, link to it, sell with it, and buy with it.

From email marketing campaigns to page titles and meta descriptions, everything is delivered via content.

Making sure your content is telling the right story and driving the desired action is paramount.

Social Media

Whether you use it for customer service, paid advertising or just to keep your followers up to date, social media – in one form or another – is not just required, but is also expected of you.

You don't need to be everywhere, but you do need to be where your customers and clients spend their time.

The thing to remember is that social media is no longer an afterthought. It's front and centre, and that's where Anchor Digital will keep you.