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Expert Roundup on The Future of Search in 2010 and How it Will Affect Your Business

Search industry experts weigh in with search predictions for 2010 to attain higher ranking and greater visibility for your business

One of the top questions facing marketers, entrepreneurs and web masters today is what specific strategies to watch out for to increase website traffic, conversions and relevancy when people search for their products or services online.

Here we’ve put together a list of leading industry experts offering their predictions on which areas of search you should be concentrating on in 2010 and why. Whether you’re a small business owner or managing the account of a Fortune 500 company, being aware of search predictions for the year will help you stay ahead of the curve, capitalize on major developing trends and tweak your business model accordingly for optimal results.

Introduction – the Current State of the Search Industry

Although the search industry has been around since 1993 when the world’s first web search engine was launched, it has exploded in growth only in the last decade or so.

Some facts to showcase important developing trends in the search industry:

The Experts

Rand Fishkin – SEO Moz, CEO & Founder

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community.

Matt Cutts – Google, Head of Webspam

Matt Cutts is Google’s go-to guy for the public. He joined Google in January 2000 and is currently heading the Google Webspam team which handles search quality.

Aaron Wall – SEO Book

Aaron Wall is the CEO of SEOBook, a site that ranks #1 for the term “SEO training”. He is an expert search marketer offering tips, tools and strategies via his blog and training program.

Jill Whalen – High Rankings, CEO and Founder

Jill Whalen started her career in search in 1990 and founded High Rankings, a SEO firm, in 1995.

Danny Sullivan – Search Engine Land, Founder

Danny Sulivan is the editor-in-chief of Search Engine Land, a respected online website giving some of the best and most in-depth coverage of the search engine industry.

Steve Ballmer – Microsoft, CEO

Steve Ballmer has been Microsoft’s CEO since 2000. In 2009, he made his first ever CES (Consumer Electronics Show) keynote address since the departure of Microsoft’s founder Bill Gates.

Eric Schmidt – Google, CEO

Eric Schmidt joined Google as its CEO in 2001. Recruited by Google founders Larry Page and Sergey Brin, Eric has helped turn Google into a global company.

Marissa Mayer – Google, VP of Search and User Experience

Marissa Mayer is currently the Vice President of Search Product and User Experience at Google. She often speaks on behalf of the company, appearing in video interviews for the press.

Jeff Walters – Strategy Outfitters

Jeff Walters is a consultant at Strategy Outfitters and co-founder of two marketing firms, Clicksquared and Targetbase. His specialty is internet marketing and he advises businesses in brand building and marketing techniques.

Shashi Seth – Yahoo, Search Products

Shashi Seth has worked for several companies, working at AOL, eBay and Google before being appointed Sr. VP, Search Products at Yahoo.

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