Affiliate Marketing Doesn’t Have to be Complicated

There is a lot of competition online. If you want to move a product, you need to attract people to your website. Even when you attract traffic, only a few customers will buy. The Internet game is all about numbers; traffic numbers and conversion rate numbers.  Most every business owner with an online presence agrees with that. So why are so many companies working with the lowest single digit; one?

There are still millions of companies and website entrepreneurs selling a product or service with one website. As this business is all about numbers, companies have only a limited number of options.  They can create more websites selling the same products and services, however that time consuming and expensive process can backfire.  If you are selling anything on the Internet it’s time to increase the odds and take advantage of the numbers; think: affiliate marketing.

Posted by Start Local Team

Category Online Marketing

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Is Your Promise Fantastic…Or Is It Written Off As Hype?

“This product is absolutely 300% money back guaranteed to help you and your family, heal you of ALL ailments, make you as wealthy as a king, give you eternal youth AND much more…

…or will it?”

Why is making the right promise to your customers’ so important? How do you walk that line between a great promise and straight hype?

Let’s have a look at some ideas that can help you craft a truly seductive, yet innocent promise.

Posted by Start Local Team

Category Business Processes

Tags customers,marketing,reviews,usp

“Word of Mouth”: Innovative or Antiquated?

Word of mouth marketing is SO important that I thought it might be good to have a chat about how we can help to maximise this via some simple online methods. I think this is going to be much more fun if we use something as an example…so how about dental practices?

Dentists will provide us with a great example but of course word of mouth marketing is very important for almost all other types of businesses as well.

Traditionally, dental practices have been a “word of mouth” industry: people refer friends and family members to their trusted dentists, who in turn refer other friends and family members.  The process is often slow and based entirely around customer loyalty (and connections).

The face of dental marketing has changed with the advent of the Internet, however.  Now clients can go to the web and research dozens of dentists at a time online.  Web savvy clients not only have access to information about a practice’s location and credentials; they also have access to reviews from current clients.

While the web might seem like a simple extension of the traditional “word of mouth” network, the truth is that internet marketing is a much sharper tool—and one that can cut both ways.

Posted by Start Local Team

Category Online Marketing

Tags brand management,customers,marketing,Online Marketing,reviews,word of mouth