Is Your Promise Fantastic…Or Is It Written Off As Hype?

“This product is absolutely 300% money back guaranteed to help you and your family, heal you of ALL ailments, make you as wealthy as a king, give you eternal youth AND much more…

…or will it?”

Why is making the right promise to your customers’ so important? How do you walk that line between a great promise and straight hype?

Let’s have a look at some ideas that can help you craft a truly seductive, yet innocent promise.

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Posted by Start Local Team

Category Business Processes

Tags customers,marketing,reviews,usp

“Word of Mouth”: Innovative or Antiquated?

Word of mouth marketing is SO important that I thought it might be good to have a chat about how we can help to maximise this via some simple online methods. I think this is going to be much more fun if we use something as an example…so how about dental practices?

Dentists will provide us with a great example but of course word of mouth marketing is very important for almost all other types of businesses as well.

Traditionally, dental practices have been a “word of mouth” industry: people refer friends and family members to their trusted dentists, who in turn refer other friends and family members.  The process is often slow and based entirely around customer loyalty (and connections).

The face of dental marketing has changed with the advent of the Internet, however.  Now clients can go to the web and research dozens of dentists at a time online.  Web savvy clients not only have access to information about a practice’s location and credentials; they also have access to reviews from current clients.

While the web might seem like a simple extension of the traditional “word of mouth” network, the truth is that internet marketing is a much sharper tool—and one that can cut both ways.

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Posted by Start Local Team

Category Online Marketing

Tags brand management,customers,marketing,Online Marketing,reviews,word of mouth

Finding Your Fantasy Customer

Every business owner has “perfect” customers.  These are the clients for whom your business seems to have been created.  A perfect customer’s expectations are in line with your level of service, they have the means to pay for your products, and they refer other “perfect” clients. Customers like this are a business owner’s dream to serve.  What if you could attract more of these coveted customers?

You can!  One of the best things you can do for your business is to define your ideal customer by creating a perfect customer profile.  Then, once you’ve defined your perfect customer, you can tailor your marketing efforts to attracting this unique client community.

Working to attract more ideal customers to do business with is a great way to increase your revenue without expending more time or funding.  Serving an ideal customer base is working “smarter” not harder.  You are able to accomplish more things (and make more money) with less effort when you are serving people who actually want and need your services.  Another great benefit of catering to an ideal customer base is that like attracts like.  Your ideal customers will tend to socialise and work with others like them.  When you cater to and satisfy your ideal customers, you’ll get more referrals and leads to other customers who fit your ideal customer profile.

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Posted by Start Local Team

Category Business Processes

Tags customers,increase revenue,offline marketing