Media Audit are independent media auditors offering media benchmarking and media consultancy.
The media spend is typically a company's second highest outgoing and it is for this reason that most companies should assess this spend regularly to ensure maximum efficiency is being achieved.
Over 80% of all UK media is audited. Over 50% of all US media is audited. Barely 10% of Australian media is audited; those that audit have created significantly more value from their media investments and now outperform their competition.
We help you answer the following questions:
1. Did I pay a fair price for my media? (Compared to market rates and competitors rates)
2. Could my media buy have been optimised to achieve greater return?
3. Did I get what I was promised by my media outlet or agency? (we regularly uncover significant shortfalls)
4. Did my agency load my rates? (This industry is unregulated. Agencies are free to charge as they choose).
5. Do I have an effective 'digital media' strategy in play?
Media auditing identifies areas where you advertising spend is under performing against the market and can be improved.
This in turn secures increased quality of media placement and positioning.
And enables the advertiser to get greater value for money from their advertising budget.
In the last 3 years, the Australian media scene has changed dramatically. The average Australian now spends more time on line than in front of their TV. There are 11 additional free to air TV stations and pay TV subscriptions have increased. Amidst all this audience fragmentation advertisers are paying more and getting less.
Our media health checks are extremely affordable and all come with the guarantee - We find nothing tangible, you pay nothing. (more)
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