Matt Collis, our founder and CEO, set up his first business Search Academy on what can be described as the luckiest day of the century according to Chinese legend (08/08/08).
Search Academy was an SEO company that helped medium to large clients achieve higher rankings.
Matt knew that businesses wanted to invest more in SEO due to the fact that 80% of all clicks on search engines are through organic listings. However, SEO was considered frustrating and a risky decision for businesses to invest in.
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