Internet marketing has the advantage of being measurable. While you can get a vague idea of how successful other marketing strategies are from how much the phone rings or from a print media's circulation stats, you can get much more information about your online customers. Your website can tell you not only how many visitors you get over any given time period, but also information like what pages they are looking at, how long they spend looking and how they found you. This sort of information about your website visitors allows a lot of scope to know how well various online marketing strategies are working for you.
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