About The Good Guys: Ballarat

The Good Guys brand is now well on the way to becoming a retail icon in Australia. Synonymous with a broad range of the biggest brands in electrical appliances at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers from all walks of life. The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared on just 14 stores in Victoria. Just 6 years later in 1998 the group implemented its iconic Good Vibrations "Pay Less Pay Cash" advertising campaign and continued the growth that today sees the prominent trademark on some 96 stores nationally. The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.