About Us

Hello and welcome to StartLocal®! We're glad you've stopped by.

What is StartLocal®?

StartLocal® was designed to become Australia's most accurate, usable local business search engine and directory. It exists to help you find what you are looking for wherever you are in Australia.

StartLocal® was originally launched in 2006 under a different name and although the initial version of StartLocal® was created by its founders, it has evolved many times since then through user feedback and contributions.

Since we're constantly striving to make the site more usable and feature rich, odds are, tomorrow it will be different.

StartLocal® is now getting more than a million monthly visitors.

Why does StartLocal® exist?

StartLocal® exists because we thought that there should be a simple and easy way to find local businesses anywhere in Australia. The Team at StartLocal® passionately believes in the idea that all local businesses need to be able to have a free channel to connect with their customers. Unlike some directories which charge businesses just to list, StartLocal® offers a free directory presence to showcase their wares to any business with a real local presence. We also allow online businesses based in Australia (with a real Australian address) which ship products to Australian addresses. This does not include online businesses that do not provide a physical product.

What makes StartLocal® different?

StartLocal® was built from the ground up to focus on relevance and user interaction.
Whenever you do a search on StartLocal® you'll be able to further refine it, expand it or modify it on the fly. We want to make it as quick and easy as possible for you to find the local businesses you're looking for.

StartLocal® offers free listings to all Australian businesses with an offline presence and this is another way that we're able to stay as comprehensive and up to date with Australian business data as possible.

StartLocal® also has a relatively small (although rapidly growing) and very flexible team which means that when our users suggest new ways to improve the site, we can act on them without needing to get it signed off by 34 levels of management.

We listen very carefully to all feedback, comments, criticism and suggestions and have integrated many of these.

Who are the people behind Start Local?

The guiding hands behind StartLocal® are:

  • Robin Sallay (Director of Business Development) and
  • Brad Slade-Smith (Director of Web Strategy)

Together, they have managed ad campaigns, web strategies and websites that have received more than 1.2 billion monthly ad views, 505,000 leads and well over $120 million dollars in sales. They have spent the last ten years learning and refining their skill sets by growing a variety of businesses both online and offline. Their key areas of strength are online advertising, search engine marketing, website usability and increasing the bottom line by making business processes more efficient.

The rest of the StartLocal® team are passionate about helping our users and the team is expanding rapidly to accommodate our growing user base. In fact, if you've emailed us or called us you've no doubt talked to one of us here!

What grand ideas do you stand for?

We believe that all local, Australian businesses should be able to be found without having to pay to make that happen (possibly with the exception of brussels sprouts factories).

Do you guys also write the StartLocal® blog?

We have a variety of different writers (both on-staff and guest writers) contribute to the StartLocal® Business Supercharging Blog.

The blog is here to provide you with useful articles on how to increase the success of your online and offline activities with your business and as such we like to have a variety of opinions and skill sets for our writers.

How can I get in touch?

For all free listing support and general enquiries

We've got a great email support system for responding to feedback, comments, updates, additions and removals that is designed to maximise accuracy, save everyone time and ensure that the correct business listing is being worked on - it just works through email rather than by phone. You can access that contact form here.

We like to keep a written reference of these types of requests as it helps us catalogue all requests filed under each business and ensure that we are correctly acting for the owner of the business.

For all featured listing advertising enquiries

If your business is looking to increase its exposure, we have a direct phone support line on 1300 607 487, which is available 9am -5pm weekdays AEST.

So tell us; what's next for StartLocal®?

Our aim is to turn StartLocal® into the premiere Australian marketplace and community that connects business owners to one another while also connecting customers to businesses.

Many more features are in the works right now.

Anything else you'd like to add?

If you have the time, please take a minute and write in to us and let us know what you liked, what you hated and what we could do better. If you run into problems or you think something is missing please tell us and we'll get it fixed/added.

We'd love to hear from you as you've helped us grow into what we are today and will guide us to be what we are tomorrow! You can leave feedback for us on our contact form here. Thanks for taking the time to use StartLocal®.

StartLocal®: Head Office
Suite 505,
815 Pacific Highway
Chatswood, NSW, 2067

Advertising Enquiries: 1300 607 487

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