Astir Australia: SA

About

We're not disrupting an existing market, we're creating a new one. There are plenty of companies supplying commodity products at cheaper prices, it's the easy way in and so that's fair enough, we're not against that. However, through in depth market research it was established that there is a share of the market who are extremely fired up and passionate about the equipment they use and were looking for a more proactive supplier that could consistently supply not just the "market standard" level of product but a "best in the world" level of product, in each key area at a more affordable price.