Reputation Marketing Specialist

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Suppose you have 1000 customers. This number is only chosen for ease of calculation. You do the same maths on your database.

The average Australian moves every 7 to 10 years (some stay longer some move more often but the average is 7-10 years).

This means that if you annualise it you will lose 100 to 140 customers every year.

You will also lose more because some will die. Some will not need your services any longer either through retirement or other change in circumstances. Some will just find what they consider a better offer.

Then you need new customers to grow your business.

Putting all this together you need to find about 200 new customers each year for every thousand you have now.

78% of people will research you online before deciding to become your customer.

That means 156 people will search online for information about you.

If they find you listed on a multitude of directories you will gain authority and a certain amount of trust.

If those directory listings are reinforced by past customers leaving 5 star testimonials then your trust level will rise exponentially

You stand a very good chance of attracting all 156 of those new customers or a 15.6% increase.

Consider what would happen if your competitor had all those directory listings and testimonials and you were relying solely on your website.

For information about the strategies above contact Jeff Sommers or email.