Hot Ink: Redcliffe

About

newsXpress has evolved its Hot Ink! offers to keep its 170 newsagent members ahead of our competitors when it comes to brand name ink, toner and related products.

While previous Hot Ink! offers have worked very well for us and our members, we knew we could not rest on our laurels.

The two-page colour brochure, distributed to hundreds of thousands of homes around Australia, is the first of its kind in the newsagency channel in that it promotes coupons, cashbacks and bonuses are a way never used by newsagents.

Historically, newsagents have promoted ink around price using catalogues that look like price lists. Our goal was to create a professional and compelling offer which separated us from this me-too marketing approach and which worked as a call to action.

Beyond the marketing support, newsXpress helps with ranging, merchandising and staff training.