UM Direct

About

In Australia, one company is fast becoming the go-to for all email-marketing services. UM Direct was established in 2009 by Lee Bush and Nicci Barnes, two women who have a vast amount of experience in corporate and marketing settings. They combined their knowledge and individual skill sets to create something different to an industry littered with ineffective incentive-based email marketing.

Their network of subscribers has grown to around 300,000 who accept and click on promotions through permission based, email marketing. There is less of a risk element involved as they know the demographic of their list members and can best assist a company looking to attract customers not only in the Asian Pacific, but also across the world.