Idlewilde

About

I strive for two things in design... simplicity and clarity. Great design is born of those two things.

I offer design services for magazines and flyers, stationary, logos and branding identity, posters, illustration, EDM's, website banners and Web design using Html/Css coding using Coda. A logo and identity needs to be clean and simple but memorable. The eye must easily catch the logo just like symbols do when we first glance at them. A good logo can shape your identity as a business and bring great success if the logo is designed well. Your logo and branding must be simple, clean and eye catching, describe an identity, cohesively come together as a brand and always be unique. Something that is memorable and timeless.

Design is about catching the eye, expressing beauty and communicating effectively. Effortlessly.

Idlewilde is a word that means may things to me. Idlewilde expresses diversity. It signifies simplicity, stillness, movement and free expression. I like to think that I always operate this way in my everyday life. I like to see the world from a complete open minded perspective. This philosophy comes through with my work. My work is about creating the messages to capture your audience and business strategy. In the briefing stage, we will talk about who you are, what you want and where you want to head to. Knowing what your dealing with can make it easy to plan and make your business work. A little planning can go along way.

A good design is based off a thorough design briefing and good communication. A little planning goes a long way.

Before the design process, a good design should be briefed correctly. Time is taken to go through all the details to get the most effective results. In the briefing stage we go through the processes of planning your business. In that process we work out the audience your trying to reach, your goals, your purpose, a strategy plan and a specific mood you wish to portray in your designs. The briefing stage is a free consultation. It will work towards your goal in getting the most out of your money and creativity. When brain storming ideas, you can often get brilliant creative ideas. It is all a means to an end. It is worth it in the end.