Scout SEO

About

Our business Scout SEO and digital marketing is helping companies increase their ROI through a range of unique products.

We not only look at you online presence and see how we can improve your search engine rankings and online visibility; we help our clients to understand more about 'what the heck their selling'.

What we have discovered is that success comes through definition. So we walk our clients through a discovery process to help define their product or service and then from their we can build the story that will best talk to their prospective clients.

We find where the money is the market and who is the best prospects for your product or service. After that we create a digital marketing blueprint that will give show ROI, content marketing, social media strategies and how best to implement all this over a 12 months timeframe.

We also have website design and technical support available so you can be assured of getting every aspect of your digital marketing campaign taken care of.

Our Corporate SEO services include:

Keyword Research: Here we look at customer behaviour in the market place and what 'problems' or 'pain' they are seeking to overcome. We examine how it will determine the keywords which are being searched on Google and their relationship to your current website. Not only will we look at the keyword density of the on-page, we will also assist in promotional documents, blogs or online content. Benefits: This targeted research strategy will help significantly in rankings and will prevent any negative effects on rankings from over-optimisation.

Website Content: Assessment of the current content on the website and aligning it with the goals of the targeted market. Also, assistance in the on-going output of content on the website, as new content helps in rankings. This content could include; written text or videos, images of current projects or commentary on videos that you think viewers may find engaging. Benefits: There is a direct correlation between new content on websites and the likelihood of improved rankings. Having weekly updates will dramatically improve rankings. Google will preference websites that have fresh content and which appear to be relevant to the searched topic.

Website Technical Review: A technical review of the website will be conducted utilising our own site review software. We will alert you to any technical issues that might be affecting the website. These will include the compliance to Google guidelines, security vulnerabilities and speed loading issues.