Austen Brothers

About

he Austen Brothers operation, in its elimination of middlemen and agents, provides a frictionless flow of product, directly from the manufacturing operation to the customer. Under this special arrangement, Austen Brothers has altered the conventional price-quality relationships of shirt making and supply which polarises the shirt market into the expensive, luxury end where shirts are expected to be made of high grade fabrics and costed at $200 plus and department store pricing where customers feel comfortable at a shirt cost around $100, but without an expectation of high quality. Austen Brothers delivers products of extremely high quality but at department store price points. The barriers between the luxury and the middle market have been broken down.