Melbourne Mobiles

About

Melbourne Mobiles sell mobile phones in two main methods:

- Outright � pay for the phone

- Plans �pay for the plan and receive the phone for free or in small additional monthly payments, depending on the selected plan and phone

Their main goal is increase the number of plans they sell since it generate re-occurring revenue.

However, selling phones outright is also important part if the business.

In addition they sell mobile phone accessories.

The website is their prime lead generation. Almost their entire marketing budget is spent to promote their website.

They spend about AU$3,500 (about US$2,300) a month on Google AdWords.