Direct Marketing & Copywriting in Australia

820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.

Showing 501–520 of 820

Sydney

Aaron Knight

By appointment only · Dover Heights · NSW 2030

Aaron Knight is a freelance web designer based in Dover Heights, NSW of Sydney's eastern suburbs. He both freelances and contracts to multiple media agencies around Australia for both web design and…

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Central Coast

Zip Code Media

By appointment only · Ettalong Beach · NSW 2257

Traditionally any marketing campaign that includes a business' brand projected on a screen, eg television and cinema ads, has brought with it an element of prestige for the brand and a huge fee to…

Computing and ITWeb Designweb designwebsite design
Online

Tools of Travel

By appointment only · Box Hill South · VIC 3128

My name is Barry and I'm an expat, traveller and blogger based in Melbourne. I have worked with and helped to promote various companies while travelling around the world! Through my travel blog,…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Melbourne

Andrew Pegler Media

By appointment only · Prahran · VIC 3181

Andrew Pegler Media was founded on the belief that everyone should have access to easy-to-understand, concise business writing and legal writing. We call this plain English and are proud to be the…

Business ServicesEditing ServicesBusiness ServicesDirect Marketing & Copywriting
Sydney

Shout It Out

By appointment only · Parramatta · NSW 2150

Parramatta based company specialising in Website Design and Digital Marketing services including SEO, PPC, Content Marketing, and Social Media Marketing.

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Sydney

Business Brains Club

By appointment only · Willoughby · NSW 2068

Business Brains Club's strategy planning will be considering your business values, debate your SWOT analysis in Sydney. Contact us today for more info! We check into your business in 6 months to see…

Business ServicesBusiness Consultantsbusiness consultantbusiness consulting
Sydney

iSAPIENCE Digital

By appointment only · Sydney · NSW 2000

We deliver results driven B2B & B2C Lead Generation Solutions and Appointment Setting by leveraging the power and reach of social media and lead generation websites. We help you grow your brand,…

establish authority
Canberra

Baha Marketing and Creative Agency

By appointment only · Acton · ACT 2601

Baha Creative Agency brings together friendly and experienced local creative professionals reaching national and international customers. We create bespoke solutions to meet specific marketing…

Business ServicesAdvertisingDirect MarketingBusiness Services
Sydney

Tektalks

By appointment only · North Bondi · NSW 2026

I am a digital and technical content writing specialist with qualifications in both modern languages and Information Technology. My expert knowledge of language structure, technology and IT gives me…

Business ServicesProject Management ConsultantsBusiness ServicesDirect Marketing & Copywriting
Melbourne

Top Spot SEO

By appointment only · Melbourne · VIC 3000

Top Spot SEO Melbourne provides a premium SEO and web design services for Melbourne businesses that want more traffic, more enquiries and more money. Top Spot SEO is an Australian company that wants…

Computing and ITSearch Engine Optimisation Firmsseosearch engine optimisation
Online

RK Tassell

By appointment only · Grange · QLD 4051

Isagenix is an opportunity for health, wealth and happiness. Whether you're looking to lose kilos and centimetres, improve energy, performance and recovery, or age healthier and improve overall…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Melbourne

Voom Media

By appointment only · Northcote · VIC 3070

Voom Media provides affordable websites and content to service providers in Melbourne who are looking to create or improve their online presence and increase their client lists.

Computing and ITWeb Designweb designwebsite design
Sydney

Lead Creation

By appointment only · Sydney · NSW 2000

Is B2B Marketing a separate discipline to B2C? In every way yes - in terms of scale, media used, the lead time and complexity of the buying decision. Most importantly, business to business marketing…

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Sydney

Uberbrand: Woolloomooloo

By appointment only · Woolloomooloo · NSW 2011

Great brands leave positive lasting impressions through what they look like, what they say and what they do. we take a holistic approach to help your brand: be strategic identify, develop and manage…

Business ServicesAdvertising Agenciesadvertisingadvertising agency
Sydney

WooContent

By appointment only · Sydney · NSW 2000

WooContent is an international copywriting agency that specialises in producing high quality industry specific content, in any language and format. Get in touch with us today to find out more.

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Online

Andrew Lau Copywriter

By appointment only · Meadowbank · NSW 2114

I'm Andrew. I'm a copywriter. I specialise in the art of crafting words that are enticing and convincing to readers. If you're in business trying to sell a product or service, you definitely need…

Computing and ITSearch Engine Optimisation Firmsseosearch engine optimisation
Melbourne

The Faith Agency

By appointment only · South Melbourne · VIC 3205

Faith is an integrated full service marketing and advertising agency offering brand, design and creative, digital advertising, content creation, web design, online analytics, SEO and social media…

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Gold Coast

Speech Power

By appointment only · Reedy Creek · QLD 4227

With over 30 years of experience writing effective, persuasive and motivating speeches for government and professional business leaders, Speech Power provides expert speech writing and training.

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Melbourne

Violeta Balhas

By appointment only · Berwick · VIC 3806

We provide a range of content and wordsmithing services including content market strategy, content creation and management, and training and mentoring for your writing and publishing process. We also…

Education and TuitionCommunication Skills TrainingBusiness ServicesDirect Marketing & Copywriting

Direct Marketing & Copywriting by region

User guide to Direct Marketing & Copywriting

Direct Marketing and Copywriting

Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.

The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.

Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:

  1. Attracts readers attention
  2. Generates interest
  3. Prompts action

A good copywriter, whether through an agency or a freelancer, must

  • Have a strong background in language and/or journalism
  • Be able to work under tight space or timing constraint
  • Be able to involve the reader creatively to enhance the image of a product or create a desired mood
  • Have a great portfolio with a list of actual results they have achieved with their writing.

Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.

Desirable traits of a Direct Marketing Company
Technology

The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.

Some of the things to look out for are:

  • Internet sales platform which allows interactivity with customers
  • Ability to track shipping
  • Online payment and refunding system

Word on the Street

Closely assess the market reputation of the company. Talk to

  • Ex-customers and check % of repeats
  • Associates and employees

The PSR (Problem Solving and Resolving) Approach

Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.

Integrity

Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with

  • your own firm
  • your customers

Database with Market Segmentation

One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.

Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.