Gold Coast
Data Rich Australia
Data Rich Australia offers a wide range of services to market your business. We pride ourselves on providing the highest quality and prompt services at an affordable price for both small and large…
Direct Marketing & Copywriting in Australia
820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.
Showing 441–460 of 820
South Coast
Sarah Williams
I offer a range of freelance writing services from copywriting to CV services. I'm experienced, reliable and take great pride in producing high quality work. For further details on services available…
Professional ServicesNewsletter WritersBusiness ServicesDirect Marketing & Copywriting
Sydney
Astral Writing Service
I am a qualified and experienced writer and a freelance copywriter with a Bachelor of Media and a Master of Arts in Creative Writing. I specialise in copywriting, content writing, blog/article…
Copywritingwebsite/content writingarticle writingblogs
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Gold Coast
Evello Marketing
Provides marketing solutions for a diverse range of clients. Formerly Louise Carroll Marketing with 25 years experience. Delivers media relations and business development solutions. Based on the Gold…
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Melbourne
Starmarket
Starmarket is an award winning design agency specialising in graphic design & print, branding and marketing and communications strategy. We create tailor-made artwork and campaigns for companies and…
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Online
The Write Calibre
The Write Calibre offers individualised and creative copywriting and copyediting services. If you require a unique angle in your web content, don't have time to blog about your business or simply…
Computing and ITSearch Engine Optimisation Firmsseosearch engine optimisation
Melbourne
The Word Nest
Targeted and effective copywriting for on and offline projects that promote your business and wins you customer love: * Article marketing * Blogs * Brochures * Business writing * Content marketing *…
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Sydney
Status Ad Group
Multi-faceted advertising service covering all aspects of marketing and promotion including campaigns, design, corporate ID and branding, print, AV, multimedia, publishing, exhibitions and events,…
Business ServicesAdvertising Agenciesadvertisingadvertising agency
Adelaide
Niki Wallace Design
Niki Wallace Design offer a full range of creative services including graphic design, web design and multimedia, copywriting, photography and branding. Whether you need a new logo, website, brochure…
Computing and ITWeb Designweb designwebsite design
Melbourne
Gourmet Design
We believe in a strong collaborative process with our clients. When we take on a project we will work closely with you to identify your needs and objectives. Then we will usually present a variety of…
Computing and ITWeb Designweb designwebsite design
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Online
Faster Profits
Discover how you can grow the value of your business by using business management strategies that help your business from the foundation. These strategies will help you to go back to basics to find…
technical writingproofreadingeditingbusiness process improvement
Sydney
Traffic: Paddington
For a full service advertising, design and digital marketing agency in Sydney that delivers results there’s only one name you need to turn to – Traffic. Explore the full range of services available…
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Melbourne
Traffic: Cremorne
For a full service advertising, design and digital marketing agency in Melbourne that delivers results there’s only one name you need to turn to – Traffic. Explore the full range of services…
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Perth
Motive Marketing
Motive Marketing helps businesses to generate more leads, acquire more customers, or generate more website traffic. Need more leads for the sales team? Need more clients calling you? Need more…
Business ServicesAdvertisingDirect MarketingBusiness Services
Melbourne
Noisy Beast
At NOISY BEAST, we know the agency landscape is changing, as it should. Effective communication is multi-faceted and can be a complex beast. Delivering advertising solutions anchored in creativity…
Business ServicesAdvertisingDirect MarketingBusiness Services
Sydney
YES Marketing
Marketing and advertising company specialising in quick response to Radio, TV, Press, Web. SMS. Digital, Media planning, Print broking in New South Wales.
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Melbourne
Your Brand Manager
Image is everything. The experience a customer has with your brand is what determines whether they will, or won't do business with you. Your Brand Manager help not only with the presentation of your…
Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Sydney
Uber Marketing
Uber Marketing is a boutique marketing consultancy providing fresh innovative marketing that is focused on increasing sales and developing your brand. We believe that good marketing pays for itself…
Perth
The 7 Figure Surfer
Be your own boss. Secure your financial future from the comfort of your own home. Contact us today to get started!
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Melbourne
Gidget Media
Gidget Media offers freelance writing and editing for print and online. Specialising in web content writing, social media, simple website builds and web administration. For the web: > web content…
educational institutions and the arts.
Direct Marketing & Copywriting by region
User guide to Direct Marketing & Copywriting
Direct Marketing and Copywriting
Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.
The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.
Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:
- Attracts readers attention
- Generates interest
- Prompts action
A good copywriter, whether through an agency or a freelancer, must
- Have a strong background in language and/or journalism
- Be able to work under tight space or timing constraint
- Be able to involve the reader creatively to enhance the image of a product or create a desired mood
- Have a great portfolio with a list of actual results they have achieved with their writing.
Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.
Desirable traits of a Direct Marketing Company
Technology
The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.
Some of the things to look out for are:
- Internet sales platform which allows interactivity with customers
- Ability to track shipping
- Online payment and refunding system
Word on the Street
Closely assess the market reputation of the company. Talk to
- Ex-customers and check % of repeats
- Associates and employees
The PSR (Problem Solving and Resolving) Approach
Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.
Integrity
Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with
- your own firm
- your customers
Database with Market Segmentation
One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.
Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.
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