Direct Marketing & Copywriting in Australia

820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.

Showing 421–440 of 820

Brisbane

Pocket Media

1 High St · Toowong · QLD 4000

Pocket Media are committed to providing you with a range of quality products, services and affordable marketing solutions. Our marketing and advertising products are consistently put directly into…

Business ServicesAdvertising Agenciesadvertisingadvertising agency
Melbourne

FASHION CONNECT

By appointment only · South Yarra · VIC 3141

FASHION CONNECT - An extravagant cocktail soiree that combines fashion and art whilst promoting and celebrating a new generation of talented creatives including, fashion designers, photographers,…

Business ServicesEvent Managementevent management companiesevents management
Sunshine Coast

Sunshine Business Support

By appointment only · Maleny · QLD 4552

If you are looking for professional administrative assistance for your small business then you have come to the right place. Sunshine Business Support has a complete range of services to support your…

Secretarial servicesBookkeepingOffice systemsDirect marketing
Sunshine Coast

Pomegranate Marketing

By appointment only · Noosaville · QLD 4566

If you would like to get more business, save more money, make your marketing dollar stretch further or all of the above, we can help. We can assist with: Marketing Consultancy Free Website Analysis…

Computing and ITSearch Engine Optimisation Firmsseosearch engine optimisation
Perth

Media Panic

By appointment only · Northbridge · WA 6003

Media Panic! is a creative marketing and graphic design consultancy. We deliver marketing that packs a punch for our clients. Our services include: Creative marketing concept development Personalised…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Sydney

Sandmark

By appointment only · Neutral Bay · NSW 2089

If you would like the advantages of having "big company" marketing expertise at a price that is within your budget, then consider making Sandmark your marketing department! The result - more creative…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Melbourne

Action Words

By appointment only · Fitzroy North · VIC 3068

If you are looking for a freelance business writer, or you want a business writing course for your team members, you have come to the right place. We can write for you or we can train your people to…

Business ServicesWriters Consultants & TrainingBusiness ServicesDirect Marketing & Copywriting
Sydney

Kazoom Marketing: Cherrybrook

By appointment only · Cherrybrook · NSW 2126

We provide companies with the Digital marketing, eBusiness solutions, Brand Development and Brand Experience capabilities that contributes directly to organisational growth and transforms the…

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Sydney

Modus Corporation

By appointment only · North Sydney · NSW 2060

Modus is a full-service advertising and marketing agency which specialises in the design and delivery of integrated interactive campaigns. Our clients range from SMEs to multinationals, consumer…

Business ServicesAdvertisingDirect MarketingBusiness Services
Sydney

Thinkun

By appointment only · Newtown · NSW 2042

At Thinkun, we love and live the new human web. We are at the forefront of interactive technology, but we don't let technology overwhelm spontaneous interaction and clear communication. Instead, we…

Business ServicesAdvertising Agenciesadvertisingadvertising agency
South Coast

Custom Lists

By appointment only · Nowra · NSW 2541

Custom Lists provides marketing databases to help you target new customers. Databases are available for business, residential, consumer and email.

Business ServicesAdvertisingDirect MarketingBusiness Services
Blue Mountains

The Write Word Proofreading

By appointment only · Blue Mountains · NSW 2773

The Write Word Proofreading is a service specializing in checking grammar, punctuation and spelling in vocational, promotional, editorial and informational text. It checks that sentence structure is…

Business ServicesEditing ServicesBusiness ServicesDirect Marketing & Copywriting
Perth

ID Strategic Marketing

By appointment only · West Perth · WA 6005

ID Strategic offer a range of in-depth marketing solutions for businesses who want to excel in their market - these services include competitor analysis, brand equity management, project management,…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Perth

Sales Pipeline

By appointment only · Fremantle · WA 6160

One of the hardest aspects of any business is creating a reliable, sustainable and viable stream of new business opportunities with which to feed your sales team to ensure consistent business growth…

Business ServicesBusiness Consultantsbusiness consultantbusiness consulting
South Coast

Minx Media Solutions

By appointment only · Huskisson · NSW 2540

Welcome to Minx Media Solutions. We offer: - Innovative + Dynamic Website Design - Brand identity + Business Make-Over - Graphic Design + Print Media - Copy-Writing + PR - Social Media Support +…

Computing and ITSearch Engine Optimisation Firmsseosearch engine optimisation
Melbourne

Pelican Digital Marketing

By appointment only · Parkdale · VIC 3195

Break down the selling process into small, clearly defined steps and something wonderful happens. It suddenly becomes easier to see how your operation needs to change and to hit your growth targets.…

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
North Coast

raZor pr

By appointment only · Goonengerry · NSW 2482

Are you busy operating your business with little time to implement traditional public relations and marketing methods let alone keep up with the new online marketing methods? If you've heard of the…

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Brisbane

Zigzag Advertising

By appointment only · Upper Mount Gravatt · QLD 4122

As a full-service agency, we offer a broad spectrum of advertising; marketing and business support services under one roof. What you will find refreshing about ZigZag is our 'can do' attitude. No job…

Services:Media Planning & BuyingGraphic DesignDigital Media

Direct Marketing & Copywriting by region

User guide to Direct Marketing & Copywriting

Direct Marketing and Copywriting

Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.

The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.

Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:

  1. Attracts readers attention
  2. Generates interest
  3. Prompts action

A good copywriter, whether through an agency or a freelancer, must

  • Have a strong background in language and/or journalism
  • Be able to work under tight space or timing constraint
  • Be able to involve the reader creatively to enhance the image of a product or create a desired mood
  • Have a great portfolio with a list of actual results they have achieved with their writing.

Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.

Desirable traits of a Direct Marketing Company
Technology

The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.

Some of the things to look out for are:

  • Internet sales platform which allows interactivity with customers
  • Ability to track shipping
  • Online payment and refunding system

Word on the Street

Closely assess the market reputation of the company. Talk to

  • Ex-customers and check % of repeats
  • Associates and employees

The PSR (Problem Solving and Resolving) Approach

Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.

Integrity

Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with

  • your own firm
  • your customers

Database with Market Segmentation

One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.

Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.