Cashflow Copywriting and Marketing creates lead generation systems for small business with limited technical resources, by leveraging Social media and direct response marketing to create raving fans.…
Direct Marketing & Copywriting in Australia
820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.
Showing 401–420 of 820
Marketing Conversions
Marketing Conversions is a leading Australian Online Sales Lead Generation and Internet Marketing Strategy consulting firm. Marketing Conversions help clients to fast-track achievement of their…
Over the Page
Professional copywriting and consulting services focused on promotion and brand awareness for SMEs. Fifteen years freelance experience in developing brochures, editorial, case studies, reports,…
Wordways
COPYWRITING. The importance of employing a copywriter to do business writing is often underestimated. With advertising being one of the most important forms of communication for any business,…
Tiko Marketing
Tiko Marketing is one of the fastest growing sales and marketing companies in the Gold Coast region. We work on behalf of local, state and nationally based sport teams and associations by helping…
Lisa Mora
Accredited freelance journalist available to write stories on any subject matter, also freelance copywriting for company brochures, advertisements, advertorials, search-engine optimized website copy…
Hunter PR
Based in Melbourne and servicing clients nationally, our success lies in our proven track record for developing and implementing results-orientated strategies for some of Australia's best known…
Marcom Write Pty Ltd
Copywriters for hire. Online. On paper. On message. Marketing communications copywriting that sells.
Write To Say It
Ads written for Sales Letters, Brochures, Newspapers, Yellow Pages, Websites. Professional Copywriting. I also create wonderful poetry and beautiful speeches for that special occasion in your life.…
Wordigirl
All editing and copywriting services. Essays, thesis work, novels, letters- business, personal, complaints etc. Help with English as a second language - writing assignments, exams, etc. Reports,…
InfoM8Direct
InfoM8Direct is one of the leading bulk SMS marketing, email marketing service provider in Australia. Send bulk SMS via web or email or SMS gateway online.
Cyberlitera Content Solutions
Cyberlitera Content Solutions is a one-stop quality content shop for small to medium business owners. Whether you're starting a business and needing content for your business website, or want to…
Big Head Marketing
At Big Head, we are passionate about the success of your business; when you succeed, so do we. No matter how big or small, every business can benefit from the guidance of a well thought out and…
Turbo Zebra Marketing
Turbo Zebra Marketing is a modern out-of-the-box marketing company bringing results to businesses bottom line.
Brass Razoo Group
Brass Razoo Group provides marketing services to the ICT Industry. Services include design, research, copywriting, promotion and acting as your part-time marketing manager.
Common Sense Marketing
Commonsense Marketing provides powerful offline and online marketing strategy advice, mentoring and design services for savvy small business owners. Owner Annette Welsford has selected the best of…
Tradie Marketing Secrets
Tradie Marketing Secrets provides powerful offline and online marketing strategy advice, mentoring and design services for savvy trade business owners. Owner Annette Welsford has selected the best of…
Vicki and David Stanford have been distributors for Proma systems, an Australian owned manufacturing company, for more than 20 years. They are currently expanding their business and are looking for…
M&D Trading
General Trading, Food Stuff, ( Gold, Diamond, Gem stone, Antique, Crud Oil, D2, Jet full, Scrap Used Rails, HMS1, Hms2, Copper, Aluminum, Urea, Cement, Bitumen, Sugar, Iron Ore, Wheat, Corn,…
Proofreading Mackay
Copy writing, Copy editing, Proofreading for private individuals, students, corporate entities, small business, web designers and other copy writers.
Direct Marketing & Copywriting by region
User guide to Direct Marketing & Copywriting
Direct Marketing and Copywriting
Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.
The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.
Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:
- Attracts readers attention
- Generates interest
- Prompts action
A good copywriter, whether through an agency or a freelancer, must
- Have a strong background in language and/or journalism
- Be able to work under tight space or timing constraint
- Be able to involve the reader creatively to enhance the image of a product or create a desired mood
- Have a great portfolio with a list of actual results they have achieved with their writing.
Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.
Desirable traits of a Direct Marketing Company
Technology
The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.
Some of the things to look out for are:
- Internet sales platform which allows interactivity with customers
- Ability to track shipping
- Online payment and refunding system
Word on the Street
Closely assess the market reputation of the company. Talk to
- Ex-customers and check % of repeats
- Associates and employees
The PSR (Problem Solving and Resolving) Approach
Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.
Integrity
Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with
- your own firm
- your customers
Database with Market Segmentation
One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.
Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.