Sydney
The Web Copywriter
The Web Copywriter is an award-winning website writer and Search Engine Optimisation (SEO) Copywriter based in Sydney.
Website CopywritingCopywritingWeb WriterWeb Copy
Direct Marketing & Copywriting in Australia
820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.
Showing 381–400 of 820
Sydney
Christopher Copywriter
We're specialist strategic marketing writers. We write to sell your business in the some of the best ways possible!!
Strategic Marketing WritingCopy writingPublic RelationsWeb Copy
Melbourne
Mail-Ezi Pty Ltd
Direct Mailing Marketing Solutions for Variable Data Printing using EasyMailer technology
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Central Coast
Bromley Direct
Bromley Direct is a well established Australian company that through the use of a variety of marketing services is effective in the generation of customers in an appropriate and cost effective…
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
South Coast
Distribution Gong Pty Ltd
Distribution Gong is a locally owned and operated letterbox delivery company that has serviced the Illawarra for over 30 years. We pride ourselves on providing a personalised service that is…
Letterbox deliveryFoldingEnvelopingPhotocopying
Brisbane
Salmat: Acacia Ridge
Salmat is a national letterbox distribution company that delivers customer brochures to targeted areas specific to your customer base, or the entire country over 2 days.
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Sydney
Planet Press Pty Ltd
Planet Press is a creative agency providing experienced graphic design, quality bespoke print and warehousing services with excellent customer service since 1958. We provide a print and…
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Sydney
Print Portal
With a wide range of backgrounds and business experience the Directors of Print Portal combined their skills to fill gaps in the market that are made by larger, high volume, commercial offset…
Digital PrintWide FormatDirect MailPersonalised printing
Sydney
CreationGate Pty Ltd
Total marketing solutions with website, print, email and online stores. CreationGate is a boutique Marketing Agency based in Hunters Hill, Sydney whose objective is to provide complete marketing…
website designemail marketingdesign & print marketing
Melbourne
Financial Rewards
Since our creation in 2001, we have become one of the fastest growing personal development companies in the world. Our flagship product, Beyond Freedom, is a 90 day multimedia personal development…
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Melbourne
Universal Approach Pty Ltd
Discount Postage Direct Mail Marketing Envelope supply and printing Reduce overall cost of mailing Personalized and Confidential Service Printing, Collating, Folding, Inserting and Lodging with…
Mail Services:Bulk Mail ProcessingSecurity MailingCompetition Mails
Sydney
The Prospect Shop P/L
With over 300 sources of Australian and NZ Business and Consumer Mailing Lists, Telemarketing Lists, Fax Lists, Email Lists and SMS Lists available we can offer you the best list for your Direct…
Business and Consumer Mailing ListsTelemarketing ListsFax ListsEmail Lists
Sydney
Writer Steve Connard
Writing for business, industry and film.
Home DesignArchitecture and buildingCorporate videos
Perth
Concise Mail
Concise Mail provide Perths leading Direct Mail services to Perth and Western Australian Businesses. We are more than a mail house. Check out our website.
Direct MailDirect MarketingMail MarketingPrinting of Business Cards
Innovative & Independent: See your business from the outside. Specialisting in small to medium businesses, Karen's services are available on an hourly or a project basis, to create a master plan, to…
Business developmentcopy writingevent managementmedia relations
Sunshine Coast
Nathan Evans Copywriter
Copywriting, letters, resumes, press releases, real estate copy, advertisements, marketing copy and many other copy applications.
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Sydney
The Right Words
Accelerate your business growth with expert copywriting services by an experienced Sydney freelance copywriter. I write sales-boosting copy for websites, brochures and direct mail.
Website contentbrochures and direct mail.
Perth
Web Distillery
Web content strategy and copywriting service based in Perth WA. Online business consulting services. Search engine optimisation, usability, accessibility. Social media strategy and training. We'll…
Web content strategy (planningresearchuser testing)copywriting for online business
Brisbane
Marketing Results: Kelvin Grove
Marketing Results is a Brisbane-based web design and online lead generation firm. We use sophisticated web analytics to precisely understand how visitors are interacting with your website, then…
Website conversion optimisationSearch engine optimisationWeb analytics and reportingWebsite design and development
Direct Marketing & Copywriting by region
User guide to Direct Marketing & Copywriting
Direct Marketing and Copywriting
Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.
The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.
Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:
- Attracts readers attention
- Generates interest
- Prompts action
A good copywriter, whether through an agency or a freelancer, must
- Have a strong background in language and/or journalism
- Be able to work under tight space or timing constraint
- Be able to involve the reader creatively to enhance the image of a product or create a desired mood
- Have a great portfolio with a list of actual results they have achieved with their writing.
Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.
Desirable traits of a Direct Marketing Company
Technology
The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.
Some of the things to look out for are:
- Internet sales platform which allows interactivity with customers
- Ability to track shipping
- Online payment and refunding system
Word on the Street
Closely assess the market reputation of the company. Talk to
- Ex-customers and check % of repeats
- Associates and employees
The PSR (Problem Solving and Resolving) Approach
Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.
Integrity
Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with
- your own firm
- your customers
Database with Market Segmentation
One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.
Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.
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