
Aston Social
Aston Social is a specialist Social Media strategy agency who helps businesses define their social strategy, content streams and fan acquisition strategies. We believe that every business has the…
820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.
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Aston Social is a specialist Social Media strategy agency who helps businesses define their social strategy, content streams and fan acquisition strategies. We believe that every business has the…

It's been said that you don't exist online if your website is Not SEO Optimised! If you have a website and want to get found on google or other search engines you need to invest in SEO, invest in us,…

As a creative agency we value building long term relationships with our clients so that we get to know and understand your target audience before we help you with your branding and graphic design…

Welcome to It Consulting Company, located in Melbourne Australia. We offer web design, iphone development, First page rankings and search engine optimisation services to the clients with satisfactory…

An SEO Copywriter and online consultant, Abi helps businesses with their online marketing and offers consultancy services for online shops.

Dawtek are an experienced team of writers, editors and proofreaders experienced in producing professional, well-written documentation. Tenders and Proposals, Technical Writing, Business…

Melbourne Promotions collectively has decades of marketing, sales and design experience, across a wide range of industry and business from the big and small ends of town. More than just a pretty…

One of the most daunting prospects facing entrepreneurs on the precipice of franchising, is not just how to franchise, but also how to handle the enormous amount of work involved to launch and…

First Class Service - World Class Results! We Sell Your Business; wesellyourbusiness.com.au is a leading site showcasing Australian Businesses for sale. The site provides an avenue for the business…

A translation and multilingual content provider with decades’ experience in a vast range of industries, Vox Rox will assist you in overcoming the hurdles involved in creating a multi-language website…
Do you lack the time to write for your business? Quality content is a major factor for your website or marketing material – it’s how your new customers first form an opinion of your business. Make…

When it comes to getting results from your marketing and copywriting you need more than clever ideas and good writing, you need good selling. There are many great writers out there who could tell…

Every business benefits from great writing. Write House creates professional proposals, tender submissions and web content that get great results for your clients. Submitting a bid, tender or…

Newsletter Online is one of the most innovative Email marketing Services in Sydney providers. We have many unique, pioneering features that are sure to put your next email marketing campaign…

At Roobix we believe that helping your organisation win and retain customers is not just about delivering one great marketing campaign, but rather it’s the combination of deliberate, targeted and…

Strange Planet is a Melbourne based digital idea studio specialising in design, web development and marketing. We work hard to build bolder brands while having fun in the process. We love to inspire…

Using Stem-cell technology, our skin care range and nutritional supplements are affordable and have changed the lives of thousands. Jeunesse Global has taken the world by storm. Having Nobel Prize…

You need the best words for your business if you want to be found online, attract attention and get your readers to sit up and listen. I’m Melissa East, a freelance Copywriter in Sydney. My carefully…

Professional Property Copy provides both residential and commercial real estate agents all over Australia with marketing copy written by an experienced property journalist. Agents can outsource the…

Everywhere you turn someone has a good news story about using a virtual assistant in another country, via the internet, for a range of chores that they either don't like doing or have not got time to…
Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.
The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.
Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:
A good copywriter, whether through an agency or a freelancer, must
Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.
The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.
Some of the things to look out for are:
Closely assess the market reputation of the company. Talk to
Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.
Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with
One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.
Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.