Sydney
Word Forward
Freelance writer and virtual assistant, helping individuals and small business get their message across.
Transcription (inc. medico-legal)proofreading and editingdocument formattingarticle writing.
Direct Marketing & Copywriting in Australia
820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.
Showing 181–200 of 820
Melbourne
Mr Web Seo
Are you a Melbourne based small business? Do you want prospective customers to find your website when searching keywords in Google that relate to your small business? The good news is, you've come to…
Search engine optimisation (SEO)CopywritingWeb strategy
Blue Mountains
Well Worded
Well Worded Copywriting creates powerful and compelling content for websites, brochures, advertising and business communications. Well Worded specialises in the technology industry with over 16 years…
Business ServicesCommercial WritersBusiness ServicesDirect Marketing & Copywriting
Advertisement
Sunshine Coast
Neville Gishford
NEVILLE GISHFORD writing for you is an affiliate company of BLUE FOREST TM. We have been in operation for five years. Our core business is in creating and producing our own meditation, personal…
Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Perth
Global Copywriting
Global Copywriting develops original content for businesses to assist in their marketing efforts. With a goal to persuade and educate, our services help you attract more customers without "selling"…
Website copywhite papercase studyblog
Melbourne
October Graphic Design
We are a small graphic design and website design company based in the Eastern suburbs of Melbourne, Australia, offering original, creative graphic and website design and dynamic business copywriting.…
Graphic DesignWebsite DesignBusiness copywriting
Brisbane
Mikado Marketing
Mikado Marketing provides cost-effective marketing & business development solutions for businesses who wish to maximise their performance across a range of areas including revenue, profit margins,…
Services include marketing consultancypromotional coachingamong others.
Leanne Curran is a multi-awarding winning Sales Executive and Marketer who is seeking a professional, results-driven business looking to take their business to the next level. Leanne's marketing and…
Database marketingDirect mailWebsite marketingMarketing plans
Melbourne
Plaintext Copywriting
Writing that gets your message heard. Melbourne copywriter specialising in web copy, sales letters, EDMs and brochure copywriting.
Web copySEO copyBrochure copySales letters
Brisbane
Tatia Power
Online Strategist and Digital Marketing Experts. Contact us for a free, no obligation appraisal of your online presence and marketing plans. WebCrumbs Media focuses on connecting local business with…
Online Presence Management (OPM)Digital MarketingMedia ConsultantsOnline Reputation Management
Advertisement
Melbourne
Precision Mail
We are a full service Mail house that offers, design, print, fulfillment and direct mail. We have over 25,000sq ft of warehouse and with printing, folding, 8 fully automated inserting machines, and…
DesignPrintVariable Data Cleansing and de-duplingDigital Printing
Adelaide
Maverick Web Marketing
Maverick Web Marketing is a local leader in Adelaide for internet marketing strategies and web video strategies to help people know, like and trust you and turn visitors into leads and leads into…
Internet marketingAdvertising on the internetSearch marketingPPC Campaigns
Gold Coast
Davinway
Davinway provides marketing and communications solutions to small-medium business owners in Queensland, particularly on the Gold Coast and in Ipswich. Do you need the message of your brand to be…
� Marketing Plans� Comprehensive Marketing Programs� Outsourced Marketing Manager� Project management
Melbourne
W3Commerce
W3commerce Pty Ltd is an innovative online marketing Services Company located in Australia�s commerce hub, Melbourne. Our business ethos is to provide our clientele with an effective,…
search engine optimisationpay per click marketinglink buildingsocial media marketing
Melbourne
Integrati
Integrati Marketing Consulting are specialists in integrated marketing communications for Small Medium Business. Integrati Marketing help SMB�s to engage their target market, create demand, and gain…
Marketing Servicedirect marketingSEOSEM
Bunbury and South West
Web Words Online
We love websites! At Web Words Online, we appreciate how important it is to make a good first impression. When it comes to your website, you can't afford to lose valuable marketing opportunities by…
Website writingediting
Sydney
Outsource Pty Ltd
Outsource B2B marketing agency is the partner you�ve been looking for if you sell products and services to other organisations. Our services include database cleaning, lead nurturing, telemarketing,…
Lead generation and nurturingTelemarketingEmail MarketingCopy writing
Melbourne
Greenfield Maxwell International
Greenfield Maxwell International for Legal and Business Communication Experts, Knowledge Consulting Services, Technical Writing and Copywriting Services, Professional Legal Copywriter, Professional…
Business ServicesBusiness Consultantsbusiness consultantbusiness consulting
Sunshine Coast
Internet Marketing for Small Business
Internet marketing for small business offers Australian entrepreneurs access to the latest in online promotion. We specialise in Pay Per Call advertising and local search engine marketing.
Pay per Call lead generationLocal search engines marketing
Geelong
Goop Digital
Websites for small business that work and Social Media Consultants for small businesses. Putting websites live is not a difficult thing. However a website that works is a completely different story.…
Direct Marketing & Copywriting by region
User guide to Direct Marketing & Copywriting
Direct Marketing and Copywriting
Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.
The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.
Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:
- Attracts readers attention
- Generates interest
- Prompts action
A good copywriter, whether through an agency or a freelancer, must
- Have a strong background in language and/or journalism
- Be able to work under tight space or timing constraint
- Be able to involve the reader creatively to enhance the image of a product or create a desired mood
- Have a great portfolio with a list of actual results they have achieved with their writing.
Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.
Desirable traits of a Direct Marketing Company
Technology
The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.
Some of the things to look out for are:
- Internet sales platform which allows interactivity with customers
- Ability to track shipping
- Online payment and refunding system
Word on the Street
Closely assess the market reputation of the company. Talk to
- Ex-customers and check % of repeats
- Associates and employees
The PSR (Problem Solving and Resolving) Approach
Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.
Integrity
Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with
- your own firm
- your customers
Database with Market Segmentation
One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.
Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.
Advertisement