Direct Marketing & Copywriting in Australia

820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.

Showing 221–240 of 820

Canberra

Capital Web + Marketing

By appointment only · Mawson · ACT 2607

Capital Web + Marketing can help you achieve a clean, professional website that reflects your brand and clearly communicates key messages to your audiences and stakeholders. We provide quality web…

Website DevelopmentWeb DesignContent Management SystemsCMS
Melbourne

Proof Edit Copy

By appointment only · Northcote · VIC 3070

proof edit copy is a Melbourne word provider that gives you the flexibility to get on with running your business. You'll have more time to focus on your core responsibilities when your important…

ProofreadingEditingpowerfuland polished
Gold Coast

VA Pronto

By appointment only · Ashmore City · QLD 4214

VA Pronto provides administration, marketing and promotional assistance to new and small businesses on the Gold Coast or further afield. VA Pronto can assist with your social media marketing (setting…

Business ServicesBusiness Administrative ServicesBusiness ServicesDirect Marketing & Copywriting
Sydney

Razor Brand Agency

By appointment only · Double Bay · NSW 2028

Great brands influences lives and create deep emotional links between individuals and businesses. Once a relationship is triggered through an emotion, a brand must grow its relationship with its…

Computing and ITWeb Designweb designwebsite design
Brisbane

Anthony W Bull Marketing and Design

By appointment only · Raceview · QLD 4305

Anthony W Bull Marketing and Design is an Ipswich based marketing and advertising company that understands the Ipswich market and knows how to target the audience in this region. Bigger Ad Agencies…

Logo DesignRe-brandingGraphic DesignMarketing Consultancy
Melbourne

Eleven & Twelve

By appointment only · Richmond · VIC 3121

Digital media production agency based in Melbourne, Australia. Producing, shooting and editing HD video, copywriting and blogging services, HTML email campaigns, photography, and publishing Thelma…

Business ServicesAdvertisingMedia RepresentationBusiness Services
Melbourne

Zoo Advertising

By appointment only · Prahran · VIC 3181

Experience It matters. And we've got plenty of it. We know government inside out, with two decades as the go-to agency for federal, state, statutory and cultural institutions and our knowledge of…

Business ServicesAdvertising Agenciesadvertisingadvertising agency
Sydney

Restaurant Sales Builder

By appointment only · Newington · NSW 2127

Put your Restaurant Marketing on Steroids! We will help you to fill your restaurant mid week, on cold and wet nights and at other quiet times when your competitors restaurant is empty. We specialize…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Geelong

Augustus Media

By appointment only · Torquay · VIC 3228

Good copywriters understand how to engage people, crafting the messages that elicit the response that you need to boost your business. At Augustus Media we craft copy and web content that presents…

Computing and ITSearch Engine Optimisation Firmsseosearch engine optimisation
Melbourne

Copy Transmission

By appointment only · Melbourne · VIC 3000

Copy Transmission knows the right words to sell your ideas. We can tell your story in ways that overcome interference and penetrate resistance. Our copywriting connects with audiences. Poetically...…

If it's made of wordsbrandingnamingtaglines
Sydney

G2m Solutions

By appointment only · Wahroonga · NSW 2076

We are the leading Inbound Marketing Agency in Australia. We build lead generation "engines" for B2B firms, using powerful inbound marketing techniques & software and provide advice, guidance and…

marketing automationsales funnel managementB2B marketing planningsales and marketing alignment
Sydney

Manc+Dubs

By appointment only · Crows Nest · NSW 2065

Manc+Dubs is a collective of marketers, designers and strategic consultants that all live and breathe marketing (we love it!). To find out how the collective is better than traditional marketing…

Sunshine Coast

Green Web Marketing

By appointment only · Cooroy · QLD 4563

Located on the Sunshine Coast, Green Web Marketing offers an online content copy writing service for small business, including e-mail newsletters, business blogs, marketing campaigns and article…

Green ProductsReal EstateTourism and Hospitality.
North Coast

Corner Post Marketing

By appointment only · Sapphire Beach · NSW 2450

CornerPost Marketing provides clients with real results for their marketing spend. Our marketing consultant can provide specialist services including: Branding Outsourced Marketing Management…

Business ServicesEvent Managementevent management companiesevents management
Online

Edit-A-Word

By appointment only · Meadowbank · NSW 2114

We provide professional editing, proofreading, and writing services for authors, students, academics, and business & corporate clients. Our services ensure 100 percent satisfaction through:…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Melbourne

Buttonscreative

By appointment only · Ringwood East · VIC 3135

Buttonscreative assists businesses with branding and marketing solutions that emotionally engage consumers, building brand exposure and conversion rates producing positive outcomes. Your success is…

Brisbane

Australian Lead Seekers

By appointment only · Paddington · QLD 4064

Australian Lead Seekers can take your business to the next level. We specialise in providing qualified appointments to ensure your sales team achieves targets. Whether you're down on staff and just…

Business ServicesTelemarketing ServicesBusiness ServicesDirect Marketing & Copywriting
Gold Coast

Kanari

By appointment only · Coomera · QLD 4209

The KANARI team is made up of experienced business professionals who are both passionate about effective communication and dedicated to improving our clients' business outcomes. As a fervent advocate…

copywritingbusiness writingand editing and proofreading.communication and marketing services
Melbourne

Natalie Khoo

By appointment only · Richmond · VIC 3121

Natalie Khoo a Freelance Writer, Web Content Guru, Copywriter, Editor and Proofreader Extraordinaire in Melbourne and many cities in Australia. Based in Windsor (south-east Melbourne), my…

Freelance Writer Melbourne
Sydney

Bettina Deda

By appointment only · Clontarf · NSW 2093

Attention business owners! Do you need help with SEO copywriting, content marketing or blogging? Would you like to optimise your content to rank higher in search engines? Are you looking for a…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter

Direct Marketing & Copywriting by region

User guide to Direct Marketing & Copywriting

Direct Marketing and Copywriting

Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.

The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.

Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:

  1. Attracts readers attention
  2. Generates interest
  3. Prompts action

A good copywriter, whether through an agency or a freelancer, must

  • Have a strong background in language and/or journalism
  • Be able to work under tight space or timing constraint
  • Be able to involve the reader creatively to enhance the image of a product or create a desired mood
  • Have a great portfolio with a list of actual results they have achieved with their writing.

Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.

Desirable traits of a Direct Marketing Company
Technology

The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.

Some of the things to look out for are:

  • Internet sales platform which allows interactivity with customers
  • Ability to track shipping
  • Online payment and refunding system

Word on the Street

Closely assess the market reputation of the company. Talk to

  • Ex-customers and check % of repeats
  • Associates and employees

The PSR (Problem Solving and Resolving) Approach

Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.

Integrity

Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with

  • your own firm
  • your customers

Database with Market Segmentation

One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.

Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.