Direct Marketing & Copywriting in Australia

820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.

Showing 161–180 of 820

Gold Coast

Ben Vaughan Copy

By appointment only · Lower Beechmont · QLD 4211

I'm a freelance copywriter based on the Gold Coast, QLD. Since 2007, I've been writing online and offline content for many businesses (including other copywriters). Using an uncanny ability with…

Online ContentSEOBrochuresFlyers
Brisbane

Facet Marketing

9/ 1773 Sandgate Rd · Clayfield · QLD 4011

Facet Marketing is not your typical marketing consultancy� and we pride ourselves on that fact! When you engage Facet we don�t consider you as just another �client�, but as an important business…

graphic designlogo designpublications managementadvertising design
Melbourne

Interrobang Copywriting

By appointment only · Brunswick · VIC 3056

A professional copywriter works with you to understand where you�re coming from and then translates your experience and knowledge into a message that resonates with your audience. At Interrobang…

Search Engine Friendly Web ContentBusiness WritingCopywritingBrochures
Central Coast

Maddi Creative

By appointment only · Point Clare · NSW 2250

DON'T TRUST YOUR BRAND WITH JUST ANYONE! Maddi Creative is a Central Coast Graphic Design Agency specializing in corporate branding, print design and digital media. Our team brings invaluable…

Maddi Creative is a branding specialistbranding & graphic designcorporate brandinglogo design & identity
Gold Coast

Ascension Editing

By appointment only · Tugun · QLD 4224

Ascension Editing offers fast, efficient and affordable writing, editorial and document presentation services. Whether you need a business document edited and formatted; an assignment proofread;…

EditingproofreadingcopywritingWordpress
Sydney

Small Business Marketing: Sydney

22-36 Mountain St · Sydney · NSW 2000

Small Business Marketing Australia exists to help you grow your business, help you make more money, so you can live the life you deserve. While the principles found in the Duct Tape Marketing System…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Sunshine Coast

Raw Data Design

1544 Kin Kin Rd · Gympie · QLD 4570

Specializing in providing creative and affordable web, design and print services for the individual and small business.

Website designgraphic designlogo designprint design
Brisbane

Plenty Systems Pty Ltd

433 Logan Rd · Stones Corner · QLD 4120

Commercially-focused business, marketing and training services. We assist companies to gain more customers, that spend more, more often. We specialise in strategic marketing and communications…

Marketing planning and strategySales supportInternet marketingDirect marketing
Melbourne

Click-Winning Content

55 Johnston St · Fitzroy · VIC 3065

Increase website visitors and enquiries with click-winning web copy writing and Google AdWords search engine marketing services.

SEOWeb Content Copy WritingWeb EditingLocal Search Engine Marketing Services
North Coast

Youboom Pty Ltd

22 Lennox Circuit · Pottsville · NSW 2489

Youboom is a boutique Australian marketing communications consultancy specializing in integrated communication campaigns and online communication solutions for small to medium business. With…

Datapod AustraliaA'Hern FitnessGreenDot FinancialForgan Smith Architects
Brisbane

Greenslade Creations

Grand Plaza Dr · Browns Plains · QLD 4118

Email Marketing With a balanced, value-based approach to sending email newsletters, you can enhance your brand and product or service awareness, while at the same time supporting your customers in…

writingeditingwebsitesgraphic design and layout.
Brisbane

Stretch Marketing

By appointment only · Camp Hill · QLD 4152

Reach out to your target market with Stretch Marketing. Marketing consultants who help you to build cost-effective and achievable marketing campaigns that you can implement to grow your business.…

Strategic MarketingBusiness Development & Sales ProcessPublic RelationsCustomer Relationship Management
Brisbane

SR Force

Suite 3, 3 Curban St · Underwood · QLD 4119

We help our client building their website as a part of their sales tool. Website without traffic is a waste of money, we can also help our client to improve Google ranking as we believe that when…

Web DesignSearch Engine OptimisationInternet MarketingDomain Name Registration
Brisbane

SmartINK

Suite 1882, 24 Ebor St · Toowong · QLD 4066

Copywriting: SmartINK can help you with all your copy writing needs, including: brochures, websites, advertisements, articles, sales letters and much more. Marketing: SmartINK can help grow your…

AdvertisementsAdvertising CopywriterAnnual Report WriterBusiness Writer
Rockhampton

Quill Studios

6 Jardine St · Rockhampton · QLD 4700

Quill Studios creates beautiful and function web and graphic design. We listen to our clients and work closely with them to ensure the end product helps improve and grow their business.

Web designe-commercecontent management systemslogo design

Direct Marketing & Copywriting by region

User guide to Direct Marketing & Copywriting

Direct Marketing and Copywriting

Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.

The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.

Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:

  1. Attracts readers attention
  2. Generates interest
  3. Prompts action

A good copywriter, whether through an agency or a freelancer, must

  • Have a strong background in language and/or journalism
  • Be able to work under tight space or timing constraint
  • Be able to involve the reader creatively to enhance the image of a product or create a desired mood
  • Have a great portfolio with a list of actual results they have achieved with their writing.

Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.

Desirable traits of a Direct Marketing Company
Technology

The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.

Some of the things to look out for are:

  • Internet sales platform which allows interactivity with customers
  • Ability to track shipping
  • Online payment and refunding system

Word on the Street

Closely assess the market reputation of the company. Talk to

  • Ex-customers and check % of repeats
  • Associates and employees

The PSR (Problem Solving and Resolving) Approach

Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.

Integrity

Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with

  • your own firm
  • your customers

Database with Market Segmentation

One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.

Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.