Direct Marketing & Copywriting in Australia

820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.

Showing 241–260 of 820

Melbourne

HybridPR Australia

By appointment only · Kew · VIC 3101

We are a small team of talented PR professionals. We write for a living so you can expect relevant and strategic content which is produced quickly, correctly and within budget. If you are looking to…

Business ServicesAdvertisingMedia RepresentationProfessional Services
Ballarat

The Little PR Company

By appointment only · Ballarat Central · VIC 3350

The Little PR Company is a unique, communications service with a reputation for creativity, innovation and energy. ​ Following the philosophy that no two clients are ever the same, we recognise…

Traditional PRPress releasesPress kitsBrochures
South Coast

That Marketing Company

By appointment only · Mornington · VIC 3931

THAT can build your brand and increase brand awareness amongst your target audience including brand development or relaunch. THAT can get your name and your business out there. THAT gives you access…

Business ServicesAdvertising Agenciesadvertisingadvertising agency
Brisbane

Crockford Carlisle

By appointment only · Woolloongabba · QLD 4102

Call today. Change the game for you and for your competitors Please contact us for a chat. We are approachable. We like people. And we love talking about helping you to out-market your competitors.…

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Gold Coast

Sandra Hollows

By appointment only · Upper Coomera · QLD 4209

Sandra Hollows provides services to SME entrepreneurs eager to energise their marketing programs, grow their business, and move to the 'next level' of their success.

Business: StrategyPlanningTrainingProject Management
North Coast

Bespoke Words

By appointment only · Byron Bay · NSW 2481

Bespoke Words can guide you through Social Media marketing basics by helping you decide which networks will serve your business best. The advantage of Social Media is that it drives traffic to your…

Business ServicesMarketing Consultantsmarketingbusiness marketing
Online

BD Eye Writing Services

By appointment only · Varsity Lakes · QLD 4227

BD Eye Writing Services provides small and medium sized business with internet content and marketing materials with proven results to generate sales.

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Online

Creative Writing Services

By appointment only · Acacia Gardens · NSW 2763

We are all about getting straight to the point and clearing up any unnecessary clutter that may be hindering your overall business message. We work to help you build your professional credibility and…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Online

Not Quite Write

By appointment only · Shailer Park · QLD 4128

Not Quite Write is a small business providing other small businesses and individuals with a proofreading, copyediting and copywriting service. It is ideally suited for establishing authors, students,…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Online

Red and Black Solutions

By appointment only · St Leonards · NSW 2065

At Red & Black Solutions, we are experts when it comes to internet marketing and project management. We provide you with internet marketing advice and then we do it all for you. Our mission is very…

Computing and ITWeb Designweb designwebsite design
Melbourne

Globalize Your

By appointment only · Richmond · VIC 3121

Globalizeyour specializes on Website Optimization and the restructure of existing sites to change them from "online brochures" to sales and marketing machines. We provide ongoing Search Engine…

Search Engine OptimizationWebsite OptimizationCopy writingSocial Media marketing
Sydney

Envious Solutions

By appointment only · Carnes Hill · NSW 2171

Envious Solutions is a small business servicing small to medium sized businesses with all their marketing needs. We understand the daily challenges you face and what it means to be the one “wearing a…

Business ServicesAdvertisingDirect MarketingBusiness Services
Melbourne

Sharper Design

By appointment only · Preston · VIC 3072

WHAT WE DO We create graphic solutions to business branding, print, advertising, websites and digital marketing communications for small to medium sized businesses throughout Melbourne and Victoria.…

Computing and ITWeb Designweb designwebsite design
Melbourne

Vent2Me: Mitcham

By appointment only · Mitcham · VIC 3132

I am, Julia Taine, a services marketing expert and commonly referred to as a Customer Complaints Guru. I founded Vent2Me in 2010, after successfully resolving complaints for family and friends.…

Brisbane

Exalt Public Relations

By appointment only · Greenslopes · QLD 4120

Exalt Public Relations understands the needs of small and medium-sized businesses and that is where our expertise lies providing relevant, practical and manageable communications solutions for your…

Business ServicesPublic Relationspr agencypr agencies
Brisbane

SEO Hero

By appointment only · New Farm · QLD 4005

Affordable marketing solutions that will generate you a genuine return on investment. Based in Brisbane, SEO Hero is part of Media Heroes and between the 2 of companies we off full internet marketing…

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Online

iMonkey

By appointment only · St Kilda · VIC 3182

- Social media strategy It’s more than just a Facebook page or a twitter account. Who do you want to listen to you? What sort of messages do you want to put out there? What can you offer your…

Social media managementemail marketingdatabase managementcontent creation
Central NSW

Blue Clay Productions

By appointment only · Wagga Wagga · NSW 2650

Blue Clay Productions is a video production agency that specialises in television commercials, online videos and marketing strategies. We help businesses build an online presence and get noticed…

TELEVISION COMMERCIALSCORPORATE PACKAGESThis may include:Corporate videos
Online

Rippling Media

By appointment only · Balgowlah · NSW 2093

At Rippling Media, we are specialist in video marketing; offering video campaigns, online video distribution, content strategy, video production, special effects and live broadcasting. We are leading…

Video CampaignsVideo StrategyVideo ProductionVideo Distribution

Direct Marketing & Copywriting by region

User guide to Direct Marketing & Copywriting

Direct Marketing and Copywriting

Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.

The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.

Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:

  1. Attracts readers attention
  2. Generates interest
  3. Prompts action

A good copywriter, whether through an agency or a freelancer, must

  • Have a strong background in language and/or journalism
  • Be able to work under tight space or timing constraint
  • Be able to involve the reader creatively to enhance the image of a product or create a desired mood
  • Have a great portfolio with a list of actual results they have achieved with their writing.

Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.

Desirable traits of a Direct Marketing Company
Technology

The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.

Some of the things to look out for are:

  • Internet sales platform which allows interactivity with customers
  • Ability to track shipping
  • Online payment and refunding system

Word on the Street

Closely assess the market reputation of the company. Talk to

  • Ex-customers and check % of repeats
  • Associates and employees

The PSR (Problem Solving and Resolving) Approach

Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.

Integrity

Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with

  • your own firm
  • your customers

Database with Market Segmentation

One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.

Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.