Direct Marketing & Copywriting in Australia

820 direct marketing & copywriting businesses across Australia, ranked by local votes. Pick a city to narrow it down.

Showing 361–380 of 820

Perth

Guy Ramsay

By appointment only · Doubleview · WA 6018

I help businesses of all shapes and sizes with their digital marketing. Services range from copywriting, website design, email marketing automation, and social media advertising.

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Perth

Ponderlust

By appointment only · Cottesloe · WA 6011

Looking for the best digital marketing company in Perth? Check out our client testimonials or give us a ring to chat with one of our SEO consultants. At Ponderlust, we create effective SEO marketing…

Computing and ITSearch Engine Optimisation Firmsseosearch engine optimisation
North East

Sticks Digital

By appointment only · Glendale · NSW 2285

At Sticks Digital, our mission is to build the online presence of small businesses throughout Newcastle, Lake Macquarie & Hunter Valley by providing effective, affordable online marketing solutions.…

Computing and ITSearch Engine Optimisation Firmsseosearch engine optimisation
Brisbane

Yes Digital

By appointment only · Brisbane City · QLD 4000

We are Yes Digital, one of the top rated Digital Marketing organisations in the world. Yes Digital sophisticated suite of advanced strategic AdWord management, Mobile Marketing, and Reputation…

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Online

DMK Digital

By appointment only · Darwin · NT 0800

I am a digital marketing and communications specialist with a passion for coaching small business owners in all things digital. I can help you with: Digital Coaching - I will empower you with the…

Computing and ITWeb Designweb designwebsite design
Online

Outsource Fitch

By appointment only · South Yarra · VIC 3141

Outsource Fitch is a skilled and professional outsourcing company based in the Philippines, with offices in Manila and Cebu. It helps businesses around the world to set up their support operation in…

Computing and ITWeb Designweb designwebsite design
Online

Laurel Copy & Content

By appointment only · Carnegie · VIC 3163

Melbourne based full service digital marketing agency. Professionals in creating unique content, professional copywriting, dynamic social media management and winning blogs. Laurel Copy & Content…

health & beautytravel and food industries.
North Coast

Netopia

By appointment only · Ulmarra · NSW 2462

Having a professionally designed, mobile-friendly website is essential to effectively marketing your business in this digital age. We design mobile-friendly websites that respond to the display of…

Computing and ITWeb Designweb designwebsite design
Melbourne

Grid Concepts

By appointment only · Brighton · VIC 3186

WE'RE A TEAM OF PASSIONATE CONTENT MARKETERS BASED IN MELBOURNE In order to stand out from the crowd, working with a capable, consistent and proactive team is essential. We structure our team around…

Computing and ITOnline Marketing Firmsinternet marketingweb marketing
Melbourne

Easy Xero

By appointment only · Melbourne · VIC 3004

Easy Xero zeroes in on problem-solving and eliminating inefficient and counter-productive processes while maximising outputs of all available resources. In many years specialising in the media…

Professional ServicesAccountants and Accounting Firmsaccountantaccounting firm
Perth

Latte Communications

By appointment only · Joondalup · WA 6027

Latte Communications is a full-service Western Australian strategic communications consultancy that works closely with brands to share their stories. We specialise in developing proactive…

Business ServicesAdvertisingDirect MarketingBusiness Services
Brisbane

Marketing Media

By appointment only · East Brisbane · QLD 4169

We help you craft your marketing message - and deliver it effectively - so people will hear about your great solution and want to buy it. We offer several key product offerings: * Web Design * SEO…

Web DesignSEOBrandingGraphic Design
Sydney

Senses Direct

By appointment only · Parramatta · NSW 2150

Senses Direct is an experienced, passionate, dedicated and very friendly bunch of industry enthusiasts who intimately know the Direct Marketing and Mailing Industry and who want to be a part of its…

Business ServicesAdvertisingDirect MarketingBusiness Services
Melbourne

Black Belt Copywriter

By appointment only · West Footscray · VIC 3012

At Black Belt Copywriter we aren't just interested in good writing, we're interested in the right type of good writing for your business. Words are important for your business. They need to tell your…

Business ServicesDirect Marketing & Copywritingcopywritingcopywriter
Melbourne

Digital Bond Marketing

By appointment only · Sandringham · VIC 3191

Who are Digital Bond Marketing? We are a Digital Marketing Agency, located in South-East Melbourne. We have a passion for what we do and this translates through to our work! Digital Bond provides a…

Business ServicesAdvertisingDirect MarketingBusiness Services
Melbourne

Marcomms Australia

By appointment only · Narre Warren · VIC 3805

We believe that brands with vision have the power to move humanity forward. Building a brand on a purpose and not just a promise helps customers understand what you stand for and employees to know…

Business ServicesAdvertisingDirect MarketingBusiness Services
Melbourne

Sanga Design & Promotions

Unit 2 25 Jean St · Cheltenham · VIC 3192

Specializing in all areas of design from domestic to corporate projects. We can create a personalize identity to suit your needs. With eleven years experience we employ the latest technology to…

� corporate identity and implementation� naming and brand developmentliterature� design and development of websites

Direct Marketing & Copywriting by region

User guide to Direct Marketing & Copywriting

Direct Marketing and Copywriting

Direct marketing is a part of the communication cycle or advertising which aims to reach its audience "directly" i.e. without using TV, Newspapers or Radio. It largely falls under the below-the-line or BTL form of advertising.

The most common form of direct marketing is through leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to customers. In most cases the direct marketing firm will already have a validated mailing list by segment.

Copywriting for direct marketing material such as leaflets and brochures requires the specialized skills of a copywriter. The main responsibility of copywriters is to write text which:

  1. Attracts readers attention
  2. Generates interest
  3. Prompts action

A good copywriter, whether through an agency or a freelancer, must

  • Have a strong background in language and/or journalism
  • Be able to work under tight space or timing constraint
  • Be able to involve the reader creatively to enhance the image of a product or create a desired mood
  • Have a great portfolio with a list of actual results they have achieved with their writing.

Just like all other aspects, the Internet has also become a major medium of communication for direct marketing. Thus the need for web copywriters is rising.

Desirable traits of a Direct Marketing Company
Technology

The technological structure within the company is critical to success. Look at how new the technology is and the last time it was upgraded.

Some of the things to look out for are:

  • Internet sales platform which allows interactivity with customers
  • Ability to track shipping
  • Online payment and refunding system

Word on the Street

Closely assess the market reputation of the company. Talk to

  • Ex-customers and check % of repeats
  • Associates and employees

The PSR (Problem Solving and Resolving) Approach

Direct marketing deals directly with customers, therefore a quick and neat response to any untoward situation is critical. Do check to see the overall management style of the firm, especially when under pressure.

Integrity

Often direct marketing companies do not have a "storefront", but are working with independent contractors called representatives, consultants, or distributors. Integrity is thus highly important for a transparent, lasting relationship with

  • your own firm
  • your customers

Database with Market Segmentation

One of the strengths of a good direct marketing firm is a strong database which is segmented to suit customers' needs. Targeted segmentation allows you to talk to the relevant customer whilst also lowering overheads.

Make sure you (or the company you are dealing with) are fully up to date on the Spam laws and are certain of what you can and cannot do. Large fines could be headed your way if you do not abide by these laws.